Entrevista
QS International Student Survey 2024: Destination Spain
16 de October de 2024
QS International Student Survey 2024: Why Spain?
In recent years, Spain has become a super popular destination for international students looking for a quality education. This is not only because of its history and culture, but also because it offers an education that many rate as high quality. According to the Ministry of Universities, more than 224,000 students from different parts of the world decided to enroll in Spanish universities during the 2021-2022 academic year. This growth shows Spain’s high commitment to education and its ability to adapt to what students demand today.
The QS 2024 International Student Survey reveals interesting insights into what more than 6,100 international students who are considering studying in Spain think. This data is key for universities to better understand how to position themselves in an increasingly competitive educational market.
‘Scholarships, quality of life and economy in Spain’
Most students confess that the main reason they come to Spain is because of how welcomed they feel here. They also add that it is very affordable economically, there is a very good lifestyle and the education is of quality. This last point worries many of them, 67% of students in Latin America mentioned that this aspect is fundamental when deciding where to study. Given this, Spanish universities have to make an effort to highlight their academic achievements and quality programs. Showing accreditations and rankings is key to attracting those students who are looking for the best.
On the other hand; The financial aspect also comes into play. 75% of those surveyed say that the cost of living is their main concern, and 64% are interested in scholarships. Making clear the importance of colleges clearly communicating the funding and scholarship options they have available to alleviate student concerns
‘Parents and social networks, they keys to choosing a university’
In the digital age, social media is the place where many students research universities. 59% of them use YouTube and 51% use Instagram to search for information. This highlights the need for universities to maintain a good presence on these platforms, creating content that connects with the interests and concerns of prospective students. In addition, students have their preferences for how they want to communicate. 88% prefer email, while 66% use WhatsApp. Thus suggesting that universities should take advantage of these tools to interact effectively with students, making them feel more connected.
One point that is often overlooked is the influence of parents on students’ decision. Colleges should also think about how to communicate with parents and offer them information that will help them feel comfortable with their child’s decision, considering that 71% of students confirm that they talk to their family about their educational options.
‘Quality of teaching and opportunities among the most valued by LATAM’
As for Latin America, the survey points out the importance of paying special attention to it as it represents a large percentage of international students in Spain, reaching 40% of the total. Being in the top 3: Colombia, Ecuador and Peru.
What they value most at LATAM is the quality of teaching and academic exchange opportunities
67% of students in Latin America consider the quality of teaching to be a crucial factor when choosing a course, a percentage that exceeds the global average of 59%. However, when comparing their priorities, it is observed that they value less aspects such as the structure of the course and the ease of meeting the entry requirements.
In terms of communication, WhatsApp has established itself as the preferred platform for interacting with universities. 80% of LATAM students prefer to use this channel, which contrasts markedly with the 66% of the global average.
Likewise, the cost of living is presented as a significant concern for those who wish to study abroad, especially among LATAM applicants. This concern is accompanied by a desire for support services in their native language, which could help mitigate their anxiety and make it easier for them to adapt. Although cultural and linguistic challenges are considered less alarming, it is critical for universities to highlight cultural and linguistic similarities to help students feel more comfortable during their transition.
‘Advice for Universities’
With all this information, there are several recommendations for Spanish universities to improve their recruitment strategy. Firstly, to provide any relevant information. They should invest in audio-visual content that showcases not only their academic programs, but also campus life and the study environment. Including testimonials from current and graduate students can help connect emotionally with those who are considering coming.
It is also important for universities to focus on communicating their quality and recognition. Highlighting achievements and positions in rankings can be decisive in gaining the trust of international students.
Communication about scholarships and funding options should be clear and accessible. Organizing information sessions to explain how to apply for these opportunities could be very helpful. Since WhatsApp is so popular among students, it would be great if universities use it as a channel to establish closer contact. Taking advantage of this tool, in addition to facilitating the resolution of doubts and improving the experience of those interested, they would interact more effectively with students, making them feel more connected. In addition, creating specific support services for international students such as culturally oriented programs and counseling in their native language can help them adapt more easily to their new environment.
Importance of evaluation
Finally, it is key for universities to continuously evaluate the effectiveness of their support programs for international students. Collecting feedback from students can offer valuable insights into what’s working and what needs improvement, ensuring they’re always responding to the needs of those who come to study.
Through the QS International Student Survey 2024, a rich understanding of what international students think and feel when seeking education in Spain is revealed. In addition, it compares Spain with the United States, Australia and the United Kingdom (the main destinations chosen by students) by analysing what students value when choosing their degree, university and destination country.
The QS International Student Survey 2024 not only provides a detailed insight into students’ preferences when choosing Spain as their educational destination, but also highlights the importance of cultural adaptation in their experience. As Spain compares to other destinations such as the United States, Australia, and the United Kingdom, it becomes apparent that, for international students, feeling comfortable and welcome in their new environment is critical. Therefore, cultural adaptation becomes a crucial aspect that universities must address seriously, ensuring that each student has the opportunity to enjoy an educational experience that is not only enriching, but also memorable.
Cultural adaptation is a crucial aspect that universities must address seriously, ensuring that every student has the opportunity to enjoy an educational experience that is not only enriching, but also memorable.
