Entrepreneurship
Silver entrepeneurship in Madrid
8 de July de 2024
Demographic Change and the Rise of Silver Entrepreneurship
Madrid, like many other global cities, is experiencing a significant demographic shift with an increase in the proportion of the population over 50 years old. This demographic segment not only possesses extensive professional experience but also brings a unique perspective and a deep understanding of the needs and problems facing contemporary society. From healthcare to environmental sustainability, silver entrepreneurs are addressing a wide range of challenges with solutions that are not only innovative but also practical and scalable.
Innovation and Resilience in the Silver Economy
The Silver Economy encompasses all industries and services aimed at meeting the needs of older people. In Madrid, this industry is experiencing accelerated growth thanks to entrepreneurs like César Aguilar, who at 51 years old decided to create Agnes Care, which is revolutionizing elderly care through technology. This project was a finalist in 2022 at the II Iberian Insurtech Forum.
In addition to advances in the Silver Economy, silver entrepreneurs in Madrid are leading initiatives that have a significant impact on the city’s social and environmental landscape. Projects like The Sky Garden by Ana Atienza not only beautify urban landscapes with green spaces and urban gardens but also contribute to environmental sustainability by reducing pollution and promoting eco-friendly agricultural practices. These initiatives not only improve the quality of life for urban residents but also strengthen the community fabric by encouraging active participation in improving the urban environment.
Resilience and Adaptability in the Digital Age
In an increasingly digital world, silver entrepreneurs are demonstrating remarkable resilience and adaptability by adopting new technologies and platforms to develop and expand their businesses. From online psychology services like Ubuntumind by Miryan Wodnik to innovative devices like Thumb Ray by Daniel Sáenz, these entrepreneurs are setting the pace in integrating technology to improve accessibility and quality of life for the elderly and those with special needs.
The Future of Silver Entrepreneurship in Madrid
As Madrid continues to be a dynamic hub of innovation and entrepreneurship, the crucial role of silver entrepreneurs in the economic and social development of the city is set to grow. With an entrepreneurial ecosystem that values generational diversity and fosters intergenerational collaboration, Madrid positions itself as a place where talent and experience combine to generate transformative and sustainable solutions. The future of silver entrepreneurship in Madrid is bright, promising, and full of opportunities for those willing to think creatively and act with determination.
Other Success Stories
María Pérez, at 52 years old, founded Singular Spain, a travel agency specializing in immersive routes through rural Spain. Her goal is to highlight and promote local talent and regional products, offering travelers authentic and unique experiences that are not usually found on conventional tourist routes. María is not only promoting sustainable and responsible tourism but also contributing to the preservation of Spain’s cultural and natural heritage.
Madrid-t Place to Be: Supporting Silver Talent
At Madrid-t Place to Be, we firmly believe that silver talent is not only redefining the norms of age and success in the business world but also significantly contributing to the economic, social, and environmental development of Madrid. With a growing community of silver entrepreneurs who continue to break barriers and set new standards of excellence, the city is strengthened as an epicenter of innovation where talent and experience converge to create a more inclusive and prosperous future for all.
